Privacy policy

Last updated: July 27, 2026

Mateo Varoso operates this online store and website, including the related content, features, tools, products, and services (collectively, the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal information when you visit or use the Services, make a purchase or other transaction, create an account, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, processing, or disclosure of personal information, this Privacy Policy will control.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymized or de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, where you live, and the features you use, we may collect or process the following categories of personal information:

Contact information, including your name, email address, telephone number, billing address, and shipping address.
Order and transaction information, including products viewed, added to your cart or wishlist, purchased, returned, refunded, or cancelled, as well as order history and transaction details.
Payment information, including payment method, payment status, billing details, and transaction confirmation. Complete payment card information is generally processed securely by Shopify Payments or another payment provider and is not directly stored by Mateo Varoso.
Account information, including account credentials, preferences, settings, and saved information.
Communications, including information you provide when contacting us, requesting support, submitting a return request, or communicating about an order.
Device and technical information, including your device type, browser, operating system, internet connection, IP address, cookie identifiers, and other online identifiers.
Usage information, including how and when you interact with the Services, pages and products viewed, links selected, referring websites, and activity within the store.
Marketing information, including your marketing preferences and interactions with promotional emails or advertisements.
Customer support and claim information, including photographs, videos, or other evidence you provide in connection with damaged, defective, missing, or incorrect products.

How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you, including when you place an order, create an account, contact us, subscribe to marketing communications, request a return, or otherwise provide information.
Automatically through the Services, including through cookies, pixels, local storage, and similar technologies when you visit or interact with the store.
From Shopify and our service providers, including payment processors, fulfillment partners, shipping carriers, customer-support providers, analytics providers, and marketing platforms.
From advertising and business partners, where permitted by applicable law.
From other third parties, including fraud-prevention and security providers.

How We Use Personal Information

We may use personal information for the following purposes:

Providing and Improving the Services

We use personal information to:

Process payments and complete transactions;
Fulfill and deliver orders;
Provide order and shipping updates;
Create and manage customer accounts;
Process returns, refunds, cancellations, and customer claims;
Remember preferences, carts, and items of interest;
Provide customer support;
Improve our store, products, and customer experience;
Personalize content and product recommendations.

Marketing and Advertising

Subject to applicable law and your preferences, we may use personal information to:

Send promotional emails or other marketing communications;
Measure the performance of marketing campaigns;
Display advertisements on our store or third-party websites and platforms;
Personalize advertising based on your interactions with the Services;
Understand whether you interacted with or purchased after viewing an advertisement.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the message. Even if you unsubscribe from marketing, we may continue sending non-promotional communications relating to your orders, account, customer-service requests, or legal notices.

Security and Fraud Prevention

We may use personal information to:

Authenticate accounts and transactions;
Detect, investigate, and prevent fraud, abuse, security incidents, and unlawful activity;
Protect customers, our business, Shopify, and other parties;
Maintain the security and integrity of the Services.

You are responsible for keeping your account credentials confidential and should not share your password or account access with other people.

Communicating With You

We use personal information to respond to inquiries, provide customer support, communicate about orders, and maintain our customer relationship.

Legal and Compliance Purposes

We may use personal information to:

Comply with applicable laws and legal obligations;
Respond to lawful requests from courts, regulators, law-enforcement authorities, or other government bodies;
Establish, exercise, or defend legal claims;
Enforce our terms, policies, and agreements;
Protect our rights and the rights of customers and other parties.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, local storage, and similar technologies to operate the store, remember your preferences, understand store usage, measure performance, prevent fraud, and support marketing and advertising.

Where required by applicable law, non-essential cookies and similar technologies will be used only after you provide consent. You may manage your choices through the cookie banner or privacy settings available on the Services.

You may also control certain cookies through your browser settings. Blocking some cookies may affect the availability or operation of certain store features.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy, including:

To Shopify, which hosts and supports our online store;
To payment processors and financial-service providers for payment authorization, processing, fraud prevention, and refunds;
To suppliers, fulfillment partners, warehouses, and shipping carriers to prepare, ship, deliver, return, or replace products;
To technology and service providers, including hosting, cloud storage, analytics, customer support, security, fraud prevention, and order-management providers;
To marketing and advertising partners, where permitted by law and subject to applicable consent or opt-out rights;
When you direct or consent to the disclosure, including when using third-party integrations or social-media features;
In connection with a business transaction, such as a merger, acquisition, financing, restructuring, sale of assets, or insolvency;
To comply with legal obligations or respond to valid legal processes;
To protect rights and safety, including the Services, Mateo Varoso, our customers, Shopify, and other parties.

We do not disclose personal information to third parties for purposes unrelated to operating, improving, securing, or lawfully marketing the Services except where you direct us, consent, or the disclosure is otherwise permitted or required by law.

Personalized Advertising and U.S. Privacy Choices

Depending on the technologies used by the Services and where you reside, certain disclosures of personal information for personalized or cross-context behavioral advertising may be considered “sale,” “sharing,” or “targeted advertising” under applicable U.S. state privacy laws.

Where applicable, you may have the right to opt out of such processing by using the Your Privacy Choices link or other privacy controls made available in the footer or cookie banner of the Services.

We will process legally recognized opt-out preference signals, such as Global Privacy Control, where required by applicable law and supported by the Services.

Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services to provide, protect, and improve the Shopify platform and the shopping experience.

Information submitted through the Services may be transmitted to Shopify and other service providers, including providers located outside the country or state where you reside.

Certain Shopify features may use information about your interactions with this store, other merchants, and Shopify. For those activities, Shopify may independently determine how and why certain personal information is processed.

You can learn more through the Shopify Consumer Privacy Policy and manage certain Shopify privacy choices through the Shopify Privacy Portal.

Third-Party Websites and Services

The Services may contain links to websites, applications, or online platforms operated by third parties.

We are not responsible for the privacy, security, accuracy, or content of third-party services that we do not own or control. If you follow a third-party link, you should review that party’s privacy policy and terms before providing personal information.

Information you post publicly or semi-publicly through third-party platforms, including social-media platforms, may be visible and used by other users or third parties.

Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of 13 or any higher minimum age required by applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us, contact us at hello@mateovaroso.com to request its deletion.

We do not knowingly sell or share, as those terms are defined under applicable U.S. privacy laws, personal information belonging to individuals under 16 years of age.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no security measure or method of transmission over the internet is completely secure. We cannot guarantee absolute security, and you should avoid sending sensitive or confidential information through unsecured communication channels.

Data Retention

We retain personal information for as long as reasonably necessary to:

Provide the Services and maintain customer accounts;
Complete orders, returns, refunds, and customer-service requests;
Maintain business and transaction records;
Comply with tax, accounting, consumer-protection, and other legal obligations;
Prevent fraud and protect the Services;
Resolve disputes and enforce agreements.

The applicable retention period depends on the nature of the information, why it was collected, and relevant legal requirements. When personal information is no longer required, we may delete or anonymize it, subject to applicable law.

Your Privacy Rights

Depending on where you reside and subject to applicable legal exceptions, you may have the right to:

Request access to or confirmation of the personal information we process about you;
Request correction of inaccurate personal information;
Request deletion of personal information;
Receive a portable copy of certain personal information;
Object to or restrict certain processing;
Withdraw consent where processing is based on consent;
Opt out of targeted advertising or certain forms of sale or sharing;
Appeal a decision relating to a privacy request, where applicable;
Not receive discriminatory treatment for exercising your privacy rights.

To exercise a privacy right, contact us at hello@mateovaroso.com and describe your request.

We may need to verify your identity before completing a request. Where permitted by law, you may use an authorized agent to submit a request on your behalf. We may require proof that the agent is authorized to act for you and may ask you to verify your identity directly.

We will respond within the period required by applicable law.

European Economic Area and United Kingdom

If you reside in the European Economic Area or United Kingdom, the legal bases on which we process personal information may include:

Performance of a contract, including processing and fulfilling an order;
Compliance with legal obligations, including tax, accounting, and consumer-protection requirements;
Legitimate interests, including securing and improving the Services, preventing fraud, and responding to customer inquiries, provided those interests are not overridden by your rights;
Consent, including for certain marketing communications, cookies, and advertising technologies where consent is required.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing performed before consent was withdrawn.

You may also have the right to object to or request restriction of certain processing.

International Data Transfers

Personal information may be transferred to, stored in, or processed in countries outside the country where you live, including the United States and other locations in which Shopify, suppliers, fulfillment partners, and service providers operate.

Where required for transfers from the European Economic Area or United Kingdom, we rely on lawful transfer mechanisms, which may include adequacy decisions, the European Commission’s Standard Contractual Clauses, the United Kingdom’s applicable transfer mechanisms, or other safeguards permitted by law.

Complaints

If you have concerns about how we process personal information, please contact us first at hello@mateovaroso.com.

Depending on where you live, you may also have the right to appeal our response or lodge a complaint with your local data-protection or privacy authority.

If you are located in Lithuania, the relevant supervisory authority is the State Data Protection Inspectorate. If you reside elsewhere in the European Economic Area, you may contact the supervisory authority responsible for your usual place of residence, workplace, or the location of the alleged infringement.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, legal obligations, or other operational reasons.

When we update this Privacy Policy, we will publish the revised version on the Services and update the “Last updated” date. We will provide additional notice where required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise a privacy right, contact us at:

Mateo Varoso
Email: hello@mateovaroso.com

For purposes of applicable data-protection laws, Mateo Varoso is currently identified as the operator responsible for processing personal information through the Services. The operator’s complete legal identity and business contact details will be added before the store begins accepting customer orders.